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Our Identity

Meaning & Direction

For a long time, Vardaam already had a logo.

It lived with us across platforms, documents, conversations, and years. It carried recognition and familiarity, and it supported the company through its early chapters. Yet each time I paused and looked at it closely, I felt an open question quietly forming in my mind — a question about alignment.
The logo reflected the origin of the name well, but over time, my attention shifted toward what the company itself was becoming. Vardaam had grown, evolved, and matured, and I sensed that its visual identity was ready to grow alongside it.

Old Vardaam logo (V + palm/mudra)

The name Vardaam has always held depth for me.

Rooted in classical Sanskrit and inspired by Lord Shiva’s Ardhanarishvara form, it draws from the Varad Mudra — a gesture that represents a continuous state of granting. A state that exists in the present, moment after moment, with consistency and intention.

As the company evolved, this meaning began to guide my thinking more consciously. I started seeing Vardaam less as a name and more as a responsibility — one that invites continuity, effort, and progress.

Direction Over Origin

Gradually, the idea took shape that the logo could do more than reference origin. It could also reflect direction.
I explored this thought through multiple perspectives.

Conversations with experienced logo designers yielded valuable insights and a professional structure for the process. Each interaction refined my understanding and sharpened the questions I was asking.

The Exploration

At a certain point, I felt drawn to explore the subject more deeply on my own. I began studying how enduring logos accumulate value over years. I learned how clarity strengthens recognition, how restraint amplifies meaning, and how a single idea expressed well creates lasting recall.

This phase brought with it many pages of sketches, diagrams, and notes. Each page moved the thinking forward. The process itself became a form of clarity.

One insight remained consistent
Vardaam grows through shared progress.
Its journey involves three stakeholders moving forward together — the client, the company, and the people building it. When these forces align, growth becomes balanced and sustainable.

That understanding shaped the logo’s final direction.

Visualising Movement
Its journey involves three stakeholders moving forward together — the client, the company, and the people building it. When these forces align, growth becomes balanced and sustainable.

Three strokes emerged, rising upward at the same angle. Each stroke represents growth for one stakeholder, all moving in harmony.

The Moment of Clarity

When placed on graph paper, the idea became immediately self-explanatory.

At that moment, the logo felt complete.

Today, the Vardaam logo reflects where the company stands and how it moves forward. It carries simplicity, intention, and direction. It aligns naturally with the name’s meaning and the values that guide the organisation.

A Personal Reflection

I’m sharing this journey as a personal reflection. Some decisions unfold gradually because they mature alongside the person making them. Over time, wondering turns into understanding, and understanding settles into clarity.

The images above capture that journey more honestly than words ever could.

They show how the present form of Vardaam came into being — patiently, thoughtfully, and with purpose.

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